A free alternative to Semrush
A large all-in-one SEO and marketing platform. Its Site Audit crawls your site for technical SEO issues, alongside keyword research, competitor analysis, backlink data, and rank tracking.
What Semrush does well
- An enormous data set — keyword research, competitor analysis, and backlink indexes you simply cannot derive from looking at your own page.
- A thorough technical site crawl built for people who do SEO for a living.
- Rank tracking and client reporting that agencies build retainers around.
Where it stops
- It's a suite, not an answer. Working out the one thing to fix first means navigating a lot of surface area.
- The audit is SEO-shaped — it isn't asking whether your headline lands or whether the page gives anyone a reason to act.
- Built and priced for professionals and agencies rather than someone checking their own site.
What MyWebsiteScore adds
- One score and a short priority list instead of a dashboard to learn.
- Conversion, clarity, and trust scored beside SEO, in plain language.
- Free to run, with no subscription and no signup needed to see your score.
Which should you use?
If SEO is a core part of your job — keyword research, competitor analysis, backlink work — Semrush does things we don't attempt, and no free audit replaces that data.